SkinCeuticals has launched a corrective serum, H.A. Intensifier, formulated with hyaluronic acid, to plump and renew skin. 

As skin ages, its production of hyaluronic acid decreases. Even at peak production, hyaluronic acid in the skin is depleted by up to 50% every 24 hours, Skinceuticals states. It is a powerful natural humectant that is responsible for maintaining moisture levels in the skin, nourishing the skin’s matrix and improving the appearance of firmness, plumpness, and smoothness.

Hyaluronic acid begins to decline for everyone in their 20s, resulting in minor shadows, fine lines and dullness. The decline in the production of hyaluronic acid further accelerates during the 40s — and by the 50s, it results in the deepening of wrinkles, the formation of jowls, skin laxity and rough, uneven texture, according to Skinceutucals.

To counter the decline of hyaluronic acid in the skin, an effective topical must support hyaluronic acid levels and deliver surface hydration. While many products on the market deliver hyaluronic acid to skin’s surface to enhance surface-level moisture,

SkinCeuticals’ amplifies skin’s hyaluronic acid levels. H.A. Intensifier is formulated with a high concentration of key ingredients.

“Through our wide network of partner physicians, we have seen the demand for fillers increase significantly over the past few years, as more consumers understand that the appearance of full, plump and radiant skin is key to a youthful and healthy appearance,” said Brenda Wu, General Manager of SkinCeuticals. “With this increase in popularity, we sought to deliver a product that could both complement the results of these fillers and work effectively on its own. We are thrilled to be able to offer H.A. Intensifier as an effective solution to the loss of volume our consumers are seeking to correct.”